Automotive CRM Software

December 25th, 2010


CRM software specifically designed for the automotive industry has many features that auto companies will find useful. Automotive sales are the most demanding when it comes to marketing, service requirements and customer relations. Having software that can consolidate all of the necessary information in one convenient centralized location greatly improves an auto dealer’s relationship with their customers.

The ability for car dealerships to follow up on customers is very important to their overall customer satisfaction. Using automotive CRM software, a dealer has the ability to give their customers a choice of the level of interaction they desire to maintain with the dealer.

This software will design a database for all of the customers a car dealership may have. This allows the dealer to analyze the data they have of their customers, and perhaps predict the needs of other potential customers. The feature that allows the software to create a report by analyzing the data that was entered into the database will allow car dealers to see how their business is doing and what their sales trends are. Knowing these facts are important elements in running a successful business. Being able to adapt and change with the needs of your customers will increase customer satisfaction as well as overall sales.

Software alone will not guarantee that the business will succeed. Ultimately it is up to the senior management to make the necessary decisions to make sure of the company’s success. However, with the aid of CRM software to analyze customer related data, the senior management will have the necessary information to make an intelligent and well-informed decision that will surely benefit the business.

By: Ross Bainbridge

About the Author:
CRM Software provides detailed information on CRM Software, CRM Software Solutions, CRM Software Systems, Automotive CRM Software and more. CRM Software is affiliated with Sales Contact Management Software.



The Growth and Development of the Automobile Industry – A Deeper Insight

December 23rd, 2010


The word “Automobile” has its origins in Greek and Latin and it has become an integral part of every man’s life. It has become so indispensable that on an average, a person spends at least 3 hours in his vehicle every day. Automobile was once thought of as a luxury and only a select few could indulge in. Now, the times have changed and automobiles have become a means of transportation catering to the vast majority.

The transformation from luxury to inevitability

Automobiles, in general, refer to the humble car and the estimates suggest that there is a car for every eleven persons on earth amounting up to 590 million passenger cars. There are various variants of automobiles that cater to every cross section of the population. There are variants that could set you back by a couple of million dollars and other models that cost you a few thousand dollars.

The technological advances in the automobile sector have been tremendous in the last 100 years. The century’s greatest invention or advancement should definitely belong to the automobile industry. One of the earliest pioneers of the automobile Industry was Ransom Olds from the Oldsmobile factory. In the early 1900′s, he introduced the Production Line concept, thus churning out vehicles every few minutes. This idea was greatly revolutionized and implemented by Henry Ford, who elevated automobile industry to the next level. Ford quickly grew in the first half of 20th century and slowly but steadily spread globally.

Growing along with time

With advancement of age, the automobile industry gradually grew in continental Europe and England. Japan introduced quality initiatives that further enhanced the industry. Toyoto from Japan were the pioneers of Total Quality Management and Six Sigma, which have been the guiding principles of the automobile industry for the last 50 years. Today, Toyoto are the world’s biggest automobile company according to recent market estimates.

The global boom of the 1980′s was largely because of the automobile revolution. Ford, General Motors and Chrysler, the big 3 automotive giants of America, had a huge say on the country’s economy. They decided the health of the economy and the recent global economic recession has affected them badly. This has made them approach the government for loans and benefits, which have been fulfilled by the government after placing appropriate clauses.

Advent of technology and innovations

Automobile has transcended from being a medium of transportation to a medium of entertainment after the advent of super fast cars competing against each other. NASCAR and F1 races are huge crowd pullers every year. People have made fortunes and drivers of these machines have made their name in history. The fact that automobile racing involves huge costs has made the racing industry reel in these uncertain economic times. The sport has seen tragedies with loss of life in some instances. This has made room for strict safety regulations, which are now mandatory for all the automobile shows.

The negative part

Although man has made a huge leap forward with automobiles, there is a downside to this technological wonder. The emissions from these machines have raised serious environmental concerns with calls for more eco-friendly vehicles. Automobile companies have invested hugely in research and development of eco-friendly vehicles. Except for this single downside, there is slightest of doubts to say that automobiles have been the find of the previous century.

By: Brenda Williams

About the Author:



Managed Hosting in the Automotive Industry

December 23rd, 2010


Web hosting companies allow firms to access the internet using one of the many packages on offer. These include the provision of space for lease on one of their servers, provision of facilities for placement of a firm’s server (colocation) and provision of entire servers for lease by one firm (managed hosting).

While running one’s own server could seem more economical, a more critical look at it could reveal quite the opposite. Just reflect on how much work is involve in ensuring the optimal functioning of your server, its security and the host of other activities involved – considering this is not the main activity in your automotive firm. The resources necessary for all of that combined with the inconvenience you may undergo in training personnel for this department may just outweigh your investment in managed hosting.

When a firm employs the use of this particular service, it is not allowed full control over the server such that the service provider remains in charge of all manual facets of its control while the firm gets to remotely manage their data. The main advantages associated with it are: you do not share the server meaning less congestion and other inconveniences, you do not buy the server meaning that when it gets spoilt, it is not your responsibility to fix or replace it and that all the technical aspects of internet access are dealt with by professionals leaving you to focus on automotives.

The automotive industry has certain unique needs which the acquisition of this service could fully satisfy.

First, Marketing in this industry like in most others is best done online. For this reason, firms in that line of business need to be at their best in terms of connectivity. What happens when the firm’s server collapses and needs repair or replacement? Time is lost before such a firm becomes fully operational again and of course, this translates to lost income. With the hosting services though, replacement is immediate because such occurrences are part of their daily activities and they are adequately prepared to handle them.

Second, with the technological craze also having infected this industry, there is great need to have access to the latest developments in technological aspects relating to the automobile industry because everyone is looking for the vehicle that most implements this. What happens if you don’t is that you get stuck in the past and lose the interest of clientele. It is not possible to do this though if your IT department generally is not at its best and that is why this area needs unsurpassed attention from experts and the best way to get that is through hosting services.

Finally, your security against such things as cyber crime and loss of records due to system failure is heightened by their stringent security measures and data back up provisions.

By: Ali Razaa

About the Author:
For success in the automotive industry therefore, consider outsourcing your web access and server needs to a Managed hosting service provider. Use the provided link to know more about Michigan colocation.



Automotive Industry and Digital Signage ROI

December 21st, 2010


We all know the effects the global market has on the worlds car manufacturers, with the automotive industry been hit the hardest.?

To combat the global recession, all manufacturers have started looking at different cost-cutting measures, as this is necessary for the success of the company in such a deep downturn in sales. Marketing budgets have been slashed, even online spending is down.?

In the midst of all this doom and gloom, there is still a need to discover innovative ways to reach customers. Once the dealerships are transformed to enhance the dealer experience, increase the impact of the brand they will then ultimately increase sales. Tomorrow’s solution must be relevant, measurable and have a fast Return On Investment.?

The advertising industry like every other industry this past year has experience huge challenges, however one major segment is growing tremendously – digital signage.

The growth is attributed to the advancement of technology allowing the many organisations the ability to ‘narrowcast’ dynamic video, graphics to almost any location in the world. Automotive professionals have realised the potential value digital signage can bring from cost containment to potential sales growth.?

The automotive industry as a whole has a huge interest in digital signage as it as the ability to address most of the unique challenges within one robust system.?

Automotive Consumer of Today.

According to a study (Piper Prospect Satisfaction Index) that was carried out 3 years ago, covering dealerships discovered that 75% to 90% of prospects walked out of the showroom without buying anything. However the dealerships that paralleled their experience to a retail experience were more successful and increase sales.?

Automotive Consumer of Tomorrow.

The industry has had to become more consumer driven, as the customers become more educated about the product they wish to purchase.?

One study for the automotive industry in 2020 has concluded that;

“Automotive consumers will be highly informed, demanding, impatient and environmentally conscious. The demand a new ownership experience.”? Does this sound familiar? Most dealers would tell you this is the consumer of today!

Simplify the sales process.

The complex sales process that is current in place in dealerships will need to be simplified, the showrooms that do reduce the complexity will be rewarded with increased sales and a much better bottom line.?

The benefits of Automotive Digital Signage.?

Digital signage quickly builds trust with well informed consumers by:

Empowering sales people to answer consumer questions without hesitation Presenting favourable comparisons against the dealerships competition Providing real time instant knowledge that also ads value to the products value. Transforming the salesperson from a pushy person to someone who is providing valuable information.?

?Creates a positive impact and provides an excellent Retail experience by:

Decreasing the length of the overall sales process Customising the shoppers experience and messenger them the complete package.? ? Simplifies the sales process. By providing a leading, one stop shop for all areas of the dealership, capturing the information and distributing it to customers, so they can access it easily.



By: Dave Bradley

About the Author:

Dave has a vast experience in digital signage, having developed a unique weatherproof LCD enclosure, that they manufacture in the factory he owns, which is the World’s leading manufacturer of LCD enclosure, that are supplied to the top digital signage integrators throughout the world including America, Australia, Europe, Middle East and Singapore.



Latest in the Automotive Industry News

December 21st, 2010


The latest in automotive industry news is that Nissan has big plans. Just when the Indian car market is sparked to heat up, one of the major car manufacturers in the world, Nissan, has made some big plans. Nissan Motor India Pvt. Lts. has opened a new corporate office. The location is T. Nagar, Chennal. The person at the helm of leadership will be Kiminobu Tokuyama. Also present at the inaugural were representatives of the Nissan partnership, Renault Nissan Automotive India Private.

Nissan has big plans. One of these is the fact that they will cover 85 per cent of the Indian market by the year 2012. This will evolve as a result of the proposed 11 operating dealerships being in place by the end of this year. This number is expected to increase to 55 dealers in two years.

Another lofty goal Nissan hopes to attain is in exportation. Next year the car manufacturer plans to outsource $20 million in components and double this amount within two years. Along with this goal Nissan plans to export cars. They plan to export to countries until they reach 100 worldwide.

According to automotive industry news, Nissan will begin producing the Global Compact car in their Indian facility next year. Nissan has made it clear that they plan to be a major player in the Indian market just as they have been in the United States and other countries. The production of the compact car will happen in their new corporate facility in India. The 10,000 square feet building will offer employment to 56 people. Another goal is to nearly double this number by the next year. The new facility offers state-of-the-art everything. This, along with artsy interiors and open work-stations will contribute to the culture promoting an open feeling and spreading friendship.

Nissan is proud to be offering nine new models in India. The fact they will open with this large number of models points out that they are entering this new market where they know they will be successful.

Nissan presently has 5.5 per cent of the auto market. Their plans are to increase this number with the opening of additional Indian dealerships along with a lineup of new models. A hatchback, which is built on the V platform, will be the entry car in the Indian market. Nissan will also offer two other autos one of which is a utility vehicle and the other being a sedan. They point out that there are no plans to offer the A segment initially.

Perhaps the competition will be offered mostly with the low cost manufacturing of the compact model while there will also be luxury cars. These will be supplemented by commercial vehicles that will be of the lighter manufacturing. Just six months back it was not certain how the manufacturer would attack the changing market. They have cleared any doubts among other manufacturers after announcing their future plans.

By: Ben Pate

About the Author:
According to the latest automotive industry news, Nissan has always been a major competitor. They have also been a major leader. Their new plans are proof that they intend to carry on with these traits in the future years ahead. Nissan has reached another level in the automotive industry news, and there is even more to come.



Promote Your Business to the Automotive Industry Using Promotional Products

December 20th, 2010


The automotive industry is a big market that you should take advantage in making your business popular. There are a lot of people now that own and use cars, and with their number, you can surely make your brand known by more of your prospective customers. Advertise your business to the automotive industry using promotional products that are meant to make your market remember your business.

Using promotional products for marketing your business to the automotive industry will give you a lot of advantages. First of all, you will have the widest range of possible options to choose from. With this, you will have enough elbow room in choosing what you think would be best to represent your brand.

Another advantage that personalized products will bring your business is that they are easy to produce. Currently, there are numerous online suppliers that can provide you marketing materials at the lowest prices and the best of services. Make a survey of the different order packages that suppliers offer and select which of them would be best in making your brand known to the automotive business.

In promoting to the automotive industry with customized products, just remember that you should use quality materials. Most of the accessories used in cars are meant to last for a long time. As such, you should make sure that the product you choose would be ready for the job. Keep in mind that durable products will bring your business years of promotion and countless advertisements.

Also, make sure that the design that you will place on these products can easily grab the attention of the customers. The printing spaces available on these promotional materials are varied from limited to expansive. Regardless of the available printing space, place an imprint that will attract your customers to increase the chances that they will remember your brand.

Make a survey online and find the supplier that can help you in promoting your brand to the automotive industry with promotional products. Put an imprint of a stylish business name or logo design on your chosen item and give them away to everybody who owns and uses a car; doing this will definitely help in making your business popular in the market.

By: Beth Loggins

About the Author:
Beth Loggins is a promotional items expert on promotional automotive items & promotional auto accessories [http://www.branders.com/category/promotional_items_Auto_Accessories?catid=80087]. Read articles by Beth Loggins on how you can market your products.



Current Economic Condition of Auto Industry Affects Steel Market

December 19th, 2010


Steel, the biodegradable super-metal, is incorporated into countless facets of human life.?One of the most widespread uses for steel is the manufacturing of automobiles.?The cars that we drive are made up of this lightweight, durable material.?However, due to the current faltering condition of the auto industry, steel manufacturers are seeing a drop in sales due to decreased demand for consumer automobiles.?

In the United States, the automotive industry accounts for a large portion of steel manufacturing business. In North America alone, automakers produced 16.5 million units in 2006.?The projected output for 2009 is 10.5 million units, a 36 percent decline.?For those of us living in the Midwest, this economic crisis hits close to home.?Detroit and the surrounding area has always been a hub for automobile producers, home to Ford Motor Co. and General Motors Corp.?Due to their close link with the auto industry, steel producers and manufacturers are also hard-hit.?MCN, or Metal Center News, recently published a survey of 45 toll processing and steel manufacturing companies.?The results indicated that a majority of the respondents (57 percent) sighted their business being down by an average of 22 percent in 2008.?However, 16 percent claimed flat revenues and 27 percent recorded gains. ?So, even though the general market trend is headed in a downward slope, there are still companies that site profit.?

In this dismal economy, it is important to remember the positives.?Chrysler, one of the United States’ top three auto producers, has recently declared bankruptcy. ?However, on May 30, 2009, the auto giant entered into federal bankruptcy protection. With help from President Obama and government funds, Chrysler has partnered with Fiat and will continue to produce automobiles for the American market. Many of these auto companies are forced to merge, considering that current economic conditions will not allow them to stand on their own feet. ?These collaborations can yield positive and negative returns for steel producers. ?When one company partners with another, two clients then turn into one, which may result in decreased profits.??However, steel producers benefit because Chrysler did not go under.?The company is still producing automobiles, which means that they will still need steel to make these cars, which is good news for steel producers.?

TAG LINE

The author of this article is a representative of Capital Steel & Wire, an international distributor of steel bars, steel wire and wire rods.?Visit them on the web at capitalsteel.net. ?

By: Adam Henige

About the Author:
Adam Henige is a Managing Partner of Michigan Internet marketing firm Netvantage Marketing, providing clients with search engine optimization, pay per click management, and web analytics consulting services.



Getting Excited About Automotive Industry News

December 18th, 2010


People involved with the cars need to stay current with the automotive industry news. Doing so ensures a cutting edge understanding of the new technologies, designs, and trends that bring about a greater success for the industry and a better value for the customer.

The first line of defense when something goes wrong with your car is your trusted mechanic. Your mechanic probably keeps up with the latest news regarding the automotive industry, not just because it is his livelihood, but because he knows that doing so will bring him greater success. A mechanic must be well informed in order to perform maintenance on the latest models and new technologies found in them.

The new technologies often come from prototypes or concept cars. These prototypes are to the automotive industry what the bikini edition is to Sports Illustrated. It’s the sexiest and most anticipated event of the year. Manufacturers get to show off their new designs and ideas for the future of the industry. Often times you’ll find both designer and general car enthusiasts that line the walls of the annual Detroit Auto Show or similar ones throughout the world. Sometimes these cars set the stage for upcoming cars such as the Chevrolet Volt, which has new “green” technologies that have been implemented in new and upcoming cars.

In addition to designer and enthusiasts being at these trade shows, you’ll find inventors and entrepreneurs. These are the folks that often times find ways to implement new technologies in a way that can be delivered to the general public. Such is the case with Tesla Motors, an entrepreneurial company that has found a way to make high performance cars that rival world renowned sports cars, all the while using electricity to power the car.

These people’s experience and jobs culminate in serving a very critical person, the consumer. It is after all you and I that drive the industry based on not only how many, but more importantly, what cars we buy. Before we begin our shopping, we should update ourselves based on the industry news and trends. This way we can be sure to get the most bang for our buck.

Clearly, where there is a consumer, there is a dealer. The dealerships must maintain a pulse on the industry trends in order to stock his lots with the cars that we want to buy. Otherwise he won’t be in the industry for long.

No matter what role we play in the industry we need to always be sure and keep up with the auto industry news, otherwise how will we be effective at what our role is? It is absolutely critical that we all stay informed. To do so we can: keep magazine subscriptions, attend trade shows, and read blogs and other information about the industry.

By: Ben Pate

About the Author:
We have come to depend on our cars. Global automotive industry news informs us of new designs, technologies, and trends that will bring about the most success. Automotive industry news make sure you remain informed and knowledgeable.



A Job In The Automotive Industry

December 18th, 2010


Finding a job can for some be a lengthy and drawn out experience, requiring much groundwork and preparation. Finding the “perfect” job can be even more of a chore and something the majority of us can only dream about.

Now, imagine trying to find a job in a particular industry, take for example the automotive sector. The usual process of finding a job in this area would require visiting several job agencies to browse the available vacancies, perhaps utilising their online services. You’d then maybe browse through the job pages of your local newspaper or maybe even a national newspaper if the job was of a particularly rare type and depending on how far you were willing to travel.

Once you’ve managed to find a couple of vacancies that may suit you, taking note of the fact they may not be your ideal position, you begin the process of applying for and preparing for an interview. The time taken to get to this stage may have been long and filled with many let downs.

What if you could find a website that offered a one stop solution to this problem, listing countless automotive, motor trade and automotive engineering jobs? Your prayers would surely be answered and your chances of finding that elusive perfect job suddenly seeming much more realistic.

Well that is actually a reality with the advent of a new breed of Specialist industry specific job site. If you are looking for an automotive job you will now be able to find all that you need in one little package by visiting inautomotive.com an automotive job site offering you the chance to find that specialist dream job you’ve always wanted.

The site has many options to offer including the ability to upload your CV for prospective employers to look at, searching jobs by employer, a category search with 1000′s of vacancies to consider and even an email alert to let you know when a job you’d find interesting is added.

You will even find a news section with the latest goings on in the automotive industry, allowing you to keep up to date with everything you need to know on your favourite subject.

Remember, whatever your dream job might be and whatever industry it may fall in. Never give up until you have found that perfect career that is waiting to be found.

By: Chris Rowlands

About the Author:
Why not visit inautomotive.com an automotive job site offering you the chance to find that specialist dream job you’ve always wanted.



Will the Chevy Volt Revolutionize the Automotive Industry?

December 17th, 2010


In late fall of 2010, General Motors will be launching the Chevy Volt. The Volt is unique as it offers the environmental benefits of a standard electric car, without the limited range. Volts can travel up to 40 miles on electric power alone, before a gasoline engine kicks in to help recharge its batteries. Will the Chevrolet Volt revolutionize the automotive industry, or will it help fill a small niche market of green cars alongside other plug ins and hybrids?

To analyze the potential success (or failure) of the Chevy Volt one needs to examine both the economic costs (and savings), and vehicle features like size, performance, and availability.

*Vehicle Cost: The Chevy Volt is expected to have a list price of $40,000. However, all Volt purchasers will qualify for a $7,500 Federal Tax Credit, bringing the total cost down to $32,500. The Volt’s primary electric car competitor, the Nissan Leaf, is expected to have a list price roughly $7,000 less than the Volt’s. The most similar gas powered vehicle is the Chevrolet Cruze, with a price tag in the $20,000 range. Popular hybrids like the Toyota Prius and Honda Insight cost roughly $10,000 less than the Volt will. Clearly, if GM hopes to sell to more than just the first adopters, they will need to find ways to cut production costs and bring the price down.

*Gas Savings: The Volt can save customers $1,500 per year in fuel costs based on a daily commute of 40 miles. This represents the maximum fuel savings, as no gasoline is needed when the vehicle is driven up to 40 miles a day. A more reasonable estimate would be annual fuel savings of $750 given the fact that people will be driving more than 40 miles on certain days, and driving conditions will not always be ideal.

*Electricity Cost: It is generally accepted that Volt drivers will use 8 kW-h of energy when driving 40 miles. Assuming that the average retail price of electricity in the U.S is $0.11/kW-h, it will cost less than $1 per day to charge the Volt, or a little over $300 a year if the vehicle is fully charged every night. The first 4,400 Volt purchasers will be given free 240-volt charge stations, and in some cases, free home installation. This will give Volt owners the option of charging in a standard 120-volt wall socket, or decreasing the charge time and using the 240-volt charge station. Charging using the standard 120-volt outlet will take up to 6.5 hours, and using the 240-volt charge station will cut the charge time to 3 hours. The 240-volt charging stations have a market value of anywhere from $1,000 to $2,000. General Motors recently announced that there will be an 8 year or 100,000 mile warranty on the battery. GM expects the battery to last 10 years of 150,000 miles.

*Vehicle Size and Comfort: The Volt seats only four. Part of the lithium-ion battery pack runs between the seats, so the rear of the car offers two bucket seats instead of one traditional bench seat. The Volt has a trunk size of 10.6 cubic feet. This is over 30% smaller than the Toyota Prius’ trunk and slightly smaller than the trunk of the Honda Civic sedan.

*Performance: The Chevrolet Volt will have a top speed of 100 mph, and has the equivalence of a 150 horsepower engine. It is estimated that the Volt will be able to go from 0 to 60 mph in 8.5 seconds. Because of where the lithium-ion battery pack is mounted, the car has a very low center of gravity, giving the car a sporty feel around corners.

*Availability: GM is expected to have 10,000 Volts available for sale by the end of 2011 and production for calendar year 2012 will be 30,000. Initially, the Volt will only be available in California, New York, New Jersey, Connecticut, Michigan, metro Washington DC, and Texas. The Volt will be available nationwide by the end of 2012.

At $32,500 (with the Federal Tax Credit) many potential car shoppers will view the Volt as too expensive, even given the fuel cost savings Volts will achieve. Unless production costs come down, which will in turn drive down the MSRP, it is expected that the Volt will help fill a small niche market for now. In addition, it was recently announced that Toyota would be cutting production in Japan by roughly 20% because the Japanese government would be ending subsidies on purchases of “eco-cars”. If the U.S. government decides at some point to end the $7,500 tax credit on purchases of the Volt that will definitely have an impact on Volt production and sales.

By: Lowell Bike

About the Author:
Lowell Bike is a co-founder of http://www.myautotips.com/, a leading provider of information and advice through all levels of the automotive lifecycle. With over 8 years of experience in the automotive information field the author is in a unique position to provide money and time saving tips for car buyers, sellers, and owners. Visit http://www.myautotips.com/ for great advice today!